Salesforce acquires The CMO Club*|MC_PREVIEW_TEXT|*
Friday March 6, 2020
Salesforce Acquires The CMO Club
Congratulations to Pete Krainik and The CMO Club, which was acquired by Salesforce on March 2.
Pete built a successful business by curating an exclusive community of Chief Marketing Officers (CMOs) and delivering local, intimate events offering personal connections with C-suite decision makers.
It was truly a win-win-win deal. The acquisition benefited all stakeholders:
WIN for Salesforce: Salesforce gets direct connections to The CMO Club’s 650+ members (mostly C-level marketing decision makers); plus intimate, bespoke events across 30 local chapters where members can interact and connect with leading global brands and partners.
WIN for The CMO Club: The CMO Club gets to scale, given the deep pockets and worldwide presence of Salesforce at some of the world’s most prestigious organizations.
WIN for the CMO Community: Most importantly, the global CMO community benefits from the credibility and legitimacy of Salesforce, a juggernaut led by one of the world’s best CEOs, Mark Benioff.
When I started the CDO Club in 2011, I modeled it – and the name – after The CMO Club.
My goal was to replicate Pete’s CMO community, but with a laser focus on addressing the needs of the Chief Digital Officer, Chief Data Officer, Chief Analytics Officer, and Chief Information Security Officer.
It wasn’t easy at first. For example, hundreds of thousands of people have the CMO title. By contrast, when I started the CDO Club in 2011, only a few hundred people on earth held the CDO title.
Five years ago, in 2015, a reporter asked me to comment on a piece she was writing, projecting that there would be no need for CDOs by 2020. I disagreed with her assertion completely.
And now, here we are in 2020.
According to our recent update, in the month of January alone, there were new Chief Digital Officers hired at Bayer, Chubb, Cognizant, McDonald’s, Microsoft, Panera, and Sainsbury’s, among others.
By acquiring The CMO Club, Salesforce clearly understands the value of direct connections with c-suite decision-makers.
Do you?
If so, consider partnering with the CDO Club, the world’s first and largest global community of Chief Data Officers, Chief Data Scientists, Chief Analytics Officers, CISOs, and Chief Digital Officers, as well as CEOs, CIOs, CTOs, CHROs, and CMOs.
We provide our partners with unparalleled access to the world’s top data, analytics, cyber-security, and digital executives, and enable you to learn more about their projects, needs, timelines, and budgets.
Want to meet these senior decision makers?
In addition to our CDO Club, you might consider partnering with the CDO Summit. Our summits are intimate, local gatherings of a few hundred C-suite decision makers in digital, data, and analytics.
Our longest running event, the 8th annual NYC CDO Summit is scheduled for May 6 2020 at Columbia University, presented by IDC. More information on that one below.
Check out the write-ups from every NYC CDO Summit to date here and below. Our events have been the ‘go-to’ destination to network, learn, and share with the best c-suite digital and data leaders in the world:
Madrid, Spain: May 19-21, 2020 at Digital Enterprise Show. 25k+ delegates!
Tokyo, Japan: June 2020. Our 4th year, via CDO Club Japan.
Chicago, IL: June 14-16 2020. CDAO Summit. 2nd year, via Opal Group.
Check Out Our Sponsor Portal
WHY SPONSOR THE CDO CLUB/CDO SUMMIT?
For many vendors, its become increasingly difficult to keep track of who is in charge at their client’s organizations. Shifting budgets, internal battles over head-count, new decision-makers in the C-Suite. Almost every sector has been affected.
Seasoned leaders with experience in digital transformation and data-driven culture are increasingly getting the keys to the kingdom, reporting to the CEO and the Board.
We’ve been tracking this shift since 2011, when there were only a few hundred CDOs and CAOs on earth. Now, thousands of people hold those titles.
We can help get your message to these highly coveted, C-level digital, data, and analytics decision-makers. We provide our partners with unparalleled access to the world’s top data, analytics, and digital executives, and enable you to learn more about their projects, needs, timelines, and budgets.
If you provide solutions that add value to enterprise CDOs and CAOs, you should join us this year.
Complete sponsorship details are available via our sponsor portal here and below.
We have a 8-year history of convening bespoke events, in intimate settings designed for networking, and we can also extend your message beyond the Summit, to the 5,000 registered members of our CDO Club, and to our dedicated email list of 30,000 subscribers.
Don’t take our word for it. Hear why sponsors, speakers, and delegates love our events in the video below:
See what previous speakers, delegates, and sponsors had to say about the CDO Summits here.
“Thank you for a wonderful experience yesterday at the NYC CDO Summit! I thought the event was terrific, and I so enjoyed our panel discussion. Took a lot of notes and connected with some great people.” Lisa Schneider: Chief Digital Officer & Publisher at Merriam-Webster
“Your CDO Job Updates are the most important reports I read.” Mario Faria: VP Program Director, Research Board at Gartner
“Great conference today! Thank you for the opportunity to join the Data panel discussion at the 2018 NYC CDO Summit. I enjoyed contributing, and your questions and commentary were very insightful allowing for a dynamic conversation.” Gina Papush: Global Chief Data & Analytics Officer at Cigna
The CDO Summit addresses the challenges and opportunities arising from AI, big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best data/digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. If you are tasked with mastering the strategies and tactics to achieve and surpass your data/digital business objectives, be sure to secure your seat at a CDO Summit today. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful community of C-suite digital, data, analytics, and cyber-security leaders. Our members receive access to advisory services, breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Our high-impact services are designed to help CDOs improve their capabilities, strengthen their professional networks, openly share insights and strategies, and collaboratively identify the tools essential to help them succeed in navigating today’s rapidly evolving, highly competitive and complex online environment. Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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