Yakov Bart is an Associate Professor of Marketing and Thomas E. Moore Faculty Fellow at D’Amore-McKim School of Business, Northeastern University. He is the Co-Founder and Faculty Director of the DATA (Digital, Analytics, Technology, Automation) Initiative and a core faculty member at the Institute for Experiential AI and the NULab for Texts, Maps, and Networks at Northeastern University.

Yakov has done research, teaching, and consulting throughout North America, Europe, and Asia. His research examining marketing implications of new digital technologies and business models has been funded with multiple research awards and grants, presented at numerous academic and industry conferences around the globe, and published in leading marketing and management journals, Yakov has co-authored a popular digital textbook Social Media Marketing: Principles and Strategies, an interdisciplinary volume Reengineering the Sharing Economy: Design, Policy, and Regulation, published by Cambridge University Press, and a playbook on digital transformation titled Break the Wall: Why and How to Democratize Digital in Your Business, published as part of an American Marketing Association book series.

Yakov is a frequent speaker at international business summits and industry events, including Teradata Analytics Universe and World Knowledge Forum. He worked with multiple industry leaders such as American Express, General Motors, Google, Havas, Intel, Kantar Media, LVMH, Nielsen, NPD Group, and WPP, among others, and has been an expert witness. Yakov holds a Ph.D. and an M.S. in Business Administration from the University of California at Berkeley, and S.M. in Operations Research from MIT. Before joining Northeastern University, Yakov was a marketing professor at INSEAD and visiting faculty at the Wharton School.